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betbasics
Lead UX/UI Designer
Lead UX/UI Designer
Live Prototype
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About the company
"betbasics" it exactly as it sounds a "bet basic"
"betbasics" provide data directly from API together with a simple and user-friendly product, "betbasics" makes the sports information accessible to users who are not professionals bettors and also helps beginners bettors.
The legal sports betting industry is one of the most profitable industries in the world, the US online betting market is expected to grow by 350% within 4 years from 2021.
"betbasics.com" is a startup providing tools and products that helps users choose their best bet on the american, and the canadian sports events.
"betbasics" provide data directly from API together with a simple and user-friendly product, "betbasics" makes the sports information accessible to users who are not professionals bettors and also helps beginners bettors.
The legal sports betting industry is one of the most profitable industries in the world, the US online betting market is expected to grow by 350% within 4 years from 2021.
"betbasics.com" is a startup providing tools and products that helps users choose their best bet on the american, and the canadian sports events.
Go to
www.betbasics.com
www.betbasics.com
Our Goal
The profits are deposited by user leads to betting providers such as:
And more
As a Lead UX/UI Designer, My role was..
Design system control
Policy decisions for design all product components
After research and brainstorming together with the team members about the competitors and the users who are usually men aged 20-50
The product designed to looks "sporty" and dynamic with a set of cold colors and exciting colors for CTA that motivate action and create a design system
After research and brainstorming together with the team members about the competitors and the users who are usually men aged 20-50
The product designed to looks "sporty" and dynamic with a set of cold colors and exciting colors for CTA that motivate action and create a design system
Product features
Player/Team/Sport Event card: a smart, simple and interactive way to show a lot of information on a card.
A player card for example shows information about the player: data, upcoming games and of course available bets
More product features: Bettors academy center, articles, recommendations, online casinos, calculators, Betting account Sync
A player card for example shows information about the player: data, upcoming games and of course available bets
More product features: Bettors academy center, articles, recommendations, online casinos, calculators, Betting account Sync
More product features:
Recommendations
Sports articles
Bettors academy center
Legal States Tracker
Recommendations
Sports articles
Bettors academy center
Legal States Tracker
Calculators
Betting accounts Sync
Projection
Calculators
Betting accounts Sync
Projection
Player\Team\Events pages
Top online sportsbooks
Online Games
Sign up journey
Player\Team\Events pages
Top online sportsbooks
Online Games
Sign up journey
Watch features in the next video:
Teamwork
Together with Adi, Ari, Assaf and other team members and after brainstorming, the main communication between us was done in the "Gitlab task system", there were also physical meetings, video meetings, phone calls, emails and messages.
The tasks were usually added at the request of one of the product managers
The tasks were usually added at the request of one of the product managers
Work with the most advanced tools
Create live, interactive and animated prototypes using DX and FIGMA
Video editing Using After Effects, graphic design in Photoshop, Illustrator and using the new player "Artificial Intelligence" to create extraordinary designs
Video editing Using After Effects, graphic design in Photoshop, Illustrator and using the new player "Artificial Intelligence" to create extraordinary designs
Marketing strategy
When most of the product features reached maturity, we moved forward to invest in the marketing strategy
Landing page design in "game" style
Designing ads for Google and social networks
Animation and video editing
Landing page design in "game" style
Designing ads for Google and social networks
Animation and video editing
Campaign
Using the same design for the user flow from social media post and story to a landing page
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For recommendations ask my team
Adi Frum
18 years experience in Online Marketing.
Adi was Netboost Media’s CMO from day one. Adi led Retention, Operations, Analysis and Studio teams.
*For recommendations, you can contact Adi, my direct manager
18 years experience in Online Marketing.
Adi was Netboost Media’s CMO from day one. Adi led Retention, Operations, Analysis and Studio teams.
*For recommendations, you can contact Adi, my direct manager
Assaf Matityahu
Over 16 years experience managing online betting operations.
Assaf founded & sold Netboost Media, an online marketing company
Over 16 years experience managing online betting operations.
Assaf founded & sold Netboost Media, an online marketing company
Ary Rubinstein
12 years experience in Online Marketing, working for gambling industry giants such as 888 and Playtech.
Ary was Netboost Media’s Head of Player Acquisition, including SEM, SEO, Affiliate teams.
12 years experience in Online Marketing, working for gambling industry giants such as 888 and Playtech.
Ary was Netboost Media’s Head of Player Acquisition, including SEM, SEO, Affiliate teams.
Shlomi Zac
An experienced business and real estate entrepreneur.
Shlomi holds 20 years of experience in Operations and was part of Netboost Media’s founder’s team
An experienced business and real estate entrepreneur.
Shlomi holds 20 years of experience in Operations and was part of Netboost Media’s founder’s team
Shlomi Zac
An experienced business and real estate entrepreneur.
Shlomi holds 20 years of experience in Operations and was part of Netboost Media’s founder’s team
An experienced business and real estate entrepreneur.
Shlomi holds 20 years of experience in Operations and was part of Netboost Media’s founder’s team
Ary Rubinstein
12 years experience in Online Marketing, working for gambling industry giants such as 888 and Playtech.
Ary was Netboost Media’s Head of Player Acquisition, including SEM, SEO, Affiliate teams.
12 years experience in Online Marketing, working for gambling industry giants such as 888 and Playtech.
Ary was Netboost Media’s Head of Player Acquisition, including SEM, SEO, Affiliate teams.
Adi Frum
18 years experience in Online Marketing.
Adi was Netboost Media’s CMO from day one. Adi led Retention, Operations, Analysis and Studio teams.
*For recommendations, you can contact Adi, my direct manager
18 years experience in Online Marketing.
Adi was Netboost Media’s CMO from day one. Adi led Retention, Operations, Analysis and Studio teams.
*For recommendations, you can contact Adi, my direct manager
Assaf Matityahu
Over 16 years experience managing online betting operations.
Assaf founded & sold Netboost Media, an online marketing company
Over 16 years experience managing online betting operations.
Assaf founded & sold Netboost Media, an online marketing company
Live Prototype
Go to www.betbasics.com
